Extreme Marine History
Extreme Marine History
2003
Extreme Marine opened its first office in Dubai International Marine Club (DIMC), Dubai.
Mr. Mohamed Bin Jabara Al Marar, the founder, a highly experienced mariner, and World Power Boat Champion, established the company out of a passion to serve the Marine Industry. The company is committed to supporting marine high performance, racing, and pleasure applications. aiming to be the trusted partner for corporate and private boaters, especially VIP customers and boat racers in the Middle East, offering professional rigging, servicing, maintenance, repairs, parts supply, and technical support.
2004
Appointed by Mercury Racing as the authorized distributor for Mercury High Performance Engines.
2013
Relocated to Jabel Ali Industrial Area 01, Dubai. We prioritize employing, developing, training, and retaining the best human capital to uphold "Service Excellence" in all aspects whilst constantly expanding latest customer offerings of Brunswick Products and Services.
2024
Extreme Marine opened its second office in ICAD 3, Musaffah, Abu Dhabi.
On February 27, 2024, the second and largest Mercury Racing Facility was inaugurated in Abu Dhabi, featuring its own slipway, showroom and regional training school. This expansion aims to enhance our retail, and aftersales facilities in the UAE.
Mission
As the Distributor of Mercury Racing Engines, Mercury Parts and Services, it is our responsibility to deliver outstanding marine products, services, and experiences to our customers through our passion for perfection in everything we do adhering to a “Culture of Excellence”.
Vision
To deliver premium, unrelenting high performance marine propulsion systems, products, parts and services to our customers and constantly seek improvements in everything we do. For us, the best is just the beginning towards ensuring our customers experience safety on the water and can enjoy the pleasures of outdoor adventures as well as take on the demands of racing and competition.
Core Values
- Customers are the purpose of our business and not an interruption of our day.
- We will not be constrained by compromise in the pursuit of service excellence and exceeding the expectations of our valued customers.
- Our experience and professionalism has been honed in competition racing and always pushing the limits of performance
- We build strong synergy and lasting cooperation between Extreme Marine, Brunswick, and Mercury “R” Marine Engines, our customers, principals, and suppliers.
- Extreme Marine and the Mercury Brand are a promise of unprecedented craftmanship and refinement driven by a passion for unrelenting performance and premium quality.
- We apply honesty, transparency, and high ethical standards in all our external and internal business practices and behavior.
- We wear our insistence on excellence as a badge of honor and pay attention to the details.
- We are committed to employing, retaining, and developing only the best employees in the marine industry in our pursuit of service and product excellence.
- Where others see limitations, we see the possibilities.
